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EDUCATION


The University of Texas at Austin | School of Information | Austin, TX

Master of Science in Information Studies - December 2017

Howard University | Washington, DC

Bachelor of Arts in English - May 2009

EXPERIENCE


UI/UX Designer | Central State Hospital Digital Archives Project, Austin, TX – September 2017 - present

The Central State Hospital Digital Library & Archives Project ensures the long-term preservation of over 100 years of records related to the historic African American mental health care institution.
► Led website planning, strategy, and design efforts to promote a historical records collection in a digital archives library
► Created a style guide to document standards for visual branding, tone, and word usage throughout site content
► Design the site’s architecture, navigational nomenclature, and visual story to support the information seeking activities of diverse user communities


Web Content Strategist | The University of Texas, School of Information, Austin, TX – May 2016 - January 2018

At the University of Texas at Austin School of Information (iSchool), students learn to design new tools, analyze human activities, organize data, and ensure technology serves its intended users.
► Conducted competitive analysis and led the strategic planning, design, and implementation of multiple web projects and digital promotional initiatives on the iSchool's official website
► Managed a team of designers in creating the 2017 Open House event page, including the development of a database-driven searchable archive of iSchool student projects
► Performed a content gap analysis and led the information architecture development and design of Info Portal, an iSchool student blog
► Coordinated over 40 Info Portal story submissions with blog authors, created and managed metadata for published content, and led planning efforts for the monthly content publishing schedule
► Provided leadership and guidance on imaging, branding, and marketing as well as editorial and graphic design support to iSchool faculty, staff, and students

Digital Content Editor | RetailTribe, Dallas, TX – June 2012 - March 2016

RetailTribe is an online marketing company that helps over 1,100 Golf & Health Club Professionals worldwide to inspire members to improve their health, play better golf, and have more fun.
► Managed and edited content and SEO metadata for over 70 customers' email marketing newsletters and websites
► Revised content to drive reader engagement and improve performance metrics, resulting in +20% gains in merchandise sales and +40% in coaching revenue from client success stories, social posts, and active marketing events
► Provided technical and graphic design support to Campaign Managers

Freelance Graphic Designer / Editor / Copy Writer | 2006 – 2015

I help people create powerful messaging by organizing their content to tell a story, then packaging it all together into a compelling design. 
► Designed business brochures, promotional posters, book covers, and apparel logos
► Edited books, articles, résumés, and academic papers
► Wrote copy for collateral, promotional materials, and articles

Communications Associate | National Ovarian Cancer Coalition, Dallas, TX – May 2010 - January 2012

The mission of the National Ovarian Cancer Coalition (NOCC) is to save lives by fighting tirelessly to prevent and cure ovarian cancer, and to improve the quality of life for survivors.
► Developed fundraising campaigns and communications programs in collaboration with the Director of Communications
► Wrote, designed, and improved web and newsletter content, resulting in a 50% increase in website visitors
► Created promotional materials and print/digital/outdoor ads for ovarian cancer awareness events, including NOCC’s flagship Run/Walk to Break the Silence on Ovarian Cancer
► Provided social media and marketing training and technical assistance to leaders of NOCC’s national network of chapters
► Maintained national distribution lists and prepared press kits for media outlets

Editorial Assistant Intern | Center for Student Opportunity, Bethesda, MD – June 2009 - August 2009

The Center for Student Opportunity (CSO) is a national nonprofit dedicated to empowering first-generation college students on the path to and through college.
► Copy edited the College Access & Opportunity Guide, a comprehensive guidebook aimed to prepare first-generation and traditionally underserved college-bound students for college
► Assisted in writing and sending email marketing letters promoting CSO’s mission and services
► Maintained necessary records and monitored deadlines and communication with project stakeholders

Program and Communications Assistant | Howard University, Office of the Dean of the Chapel, Washington, DC – April 2008 - August 2009

The Office of the Dean of the Chapel offers programs that nurture students in the exploration of their gifts and help them to become spiritually sensitive and effective leaders in their vocations.
► Assisted in event planning and program development as well as created promotional materials for the Spiritual and Ethical Dimensions of Leadership Initiative
► Served as editor in chief for two volumes (2008, 2009) of At the Heart of the Mecca, a student life magazine
► Designed and edited Exemplars in Vocation, a publication which profiled distinguished HU graduates